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Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach.Textbook notes from Business Communication: Developing leaders for a networked world Chapter 1 Establishing Credibility The chapter covers the following topics: the importance of credibility; competence, caring, and character; business ethics, corporate values, and personal values; and the FAIR approach— facts, access, impacts, respect. … Get the 4th Edition of Business Communication: Developing Leaders for a Networked World by Peter Cardon Textbook, eBook, and other options. ISBN 9781260088342. 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